Latest social media trends and predictions for what’s coming

By: Lauren Hendrick

In today’s society, social media is a part of most people’s routines whether it’s for work, fun or inspiration. Social media trends are important to be aware of as a professional to stay relevant in the digital world. 

A few of the latest social media trends 

Brand Humanization

Some brands make it an obvious goal to portray their establishment as a human with feelings, emotions and humor instead of keeping it strictly professional. Many brands use Twitter to jump in on a viral thread or have “friendly” banter with competitors for comedic purposes. When brands use this tactic on their social media platforms, the posts are likely to go viral, which results in good coverage. This strategy has been around for a few years, but is now becoming popular. Wendy’s twitter page is a good example of a brand who has utilized this approach. 

Live Video

Many social media influencers are also starting to make use of live video. This allows the audience to feel personable with you, which can help with followers and sales. Live video also encourages interactions between the audience and company. 

Using Social Media as Customer Service 

If you scroll on social media and come across a post from a brand, or click on a brand website, you will find customer reviews and opinions. Brands can resolve problems for customers by reaching out and offering a refund or giving a sincere apology. While most of a company’s customer service used to occur face to face or over the phone, many customer service interactions now take place online. Brands are also able to calculate what consumers like or don’t like based on their social media activity, which can give establishments suggestions and ideas to improve. 

A few social media predictions  

More Use of Augmented Reality

Augmented reality warps the way we see our surroundings through a phone camera lens and allows us to see a life-like environment. Instagram and Snapchat are examples of social media apps that use AR. When you use a Snapchat filter it can make you look like you have a spider crawling across your face, fill the room with sparkles or give you ears and a snout to resemble a dog. The New York Times also started using AR with articles to make readers feel like they are a part of the story. Augmented reality catches readers attention and brings the story to life.  

Social Media Communities 

Social media gives users a sense of belonging and community. “Facebook Groups” are an example where users can join pages that focus on their passion or interests. The page is used for ideas, inspirations and to meet people with similar interests. This will continue to become more common in the social media world because it is an easy way to engage in human interaction. Users can make friends, receive ideas and share content. 

Niche Social Platforms

Brands used to only focus on Facebook and Twitter. Now, more social media applications are becoming popular such as Tik Tok and LinkedIn. Niche social platforms open up more opportunities for brands to make a name for themselves. It also means brands have to stay up to date with multiple social media platforms, instead of just Facebook and Twitter. 

Some social media trends stick around and make an everlasting impact on brands and consumers, while others fade away. In the midst of these trends, we can always expect something new as social media isn’t going anywhere anytime soon. 

Influencer culture and the average student

By: Rachel Bednarz

Influencer, it’s a word that gets thrown around a lot in the media. What does it actually mean?

Merriam-Webster defines the term as: a person who is able to generate interest in something (such as a consumer product) by posting about it on social media.  The New Yorker stated that an influencer is “a celebrity spokesperson for the social-media age.” Yet, the construct has proven itself to be far more complicated than these simple definitions. 

Hiring influencers has become a trend across brands large and small. Paid promotions and advertisements clutter timelines and students often find themselves either trying to escape or joining the flock.

Millennials and Generation Z have grown up surrounded by subliminal advertisements across all media platforms. The idea of influencer culture has never been new to them, what’s new is the idea that they can join it. 

Students join ambassador or influencer programs for many different reasons. Some do it for a little bit of extra money, others for the media fame and some people truly enjoy the products they are representing. 

In efforts to become media influencers, young adults are apt to fall for multi-level marketing (or pyramid schemes) that promise social media recognition and extra cash. In return for a few posts on Instagram, brands often include perks such as access to exclusive products, social media marketing tips and access to private groups. These perks typically aren’t worth the excitement though.

Teenagers and college students can find themselves in debt to these companies after purchasing products to show off to their friends and getting little in return. Some brands offer discount codes, which allow “influencers” to earn money from their sales, but the amount actually earned is often little to none. 

In a media age where anyone can gain fame for any reason - or no reason at all - college students are simply trying to blend in with the popular creators on their Instagram feeds. The truth is, becoming a popular influencer is not as simple as it seems, and working for a multi-level marketing company may cost you in the long run.

Let your company culture grow

By: Kasia Naessens

Our world is dominated by competition and who can be the best. But sometimes working to achieve it can be more demeaning, especially to the employees doing all the work. So how can we make company culture wonderful regardless of the position we hold? 

1. Friendly, open-minded atmosphere

It doesn’t matter who you are or what your job is, always be friendly to clients and your co-workers. Greet them with a smile, hold the door for them and offer to be a resource. Working in an environment where co-workers are friendly and open-minded makes it feel comfortable and safe. 

2. Inclusivity 

Everyone has different appearances, styles, personalities and interests. Welcome those who are different than you. Be diverse. Get different opinions, beliefs and morals to see all sides of things. It makes a difference when everyone feels accepted.

3. Respect

There is a saying that goes, “respect is earned, not given.” I disagree with this. Respect everyone. In a world where hatred is so strong, be the bigger person and give others the time of day. We are all human, so respect those below you, above you and at your level. Respect those of all ages, ethnicities and sexual orientations. 

4. Honesty

Never get in the habit of lying. Always be honest with yourself and your fellow colleagues. Say things kindly and be respectful when giving your input. Remember, honesty is the best policy and lying will only make a situation worse.

5. Creative

Give a workspace the ability to be innovative. Let the creative juices flow to see the best results in yourself and others. The best ideas tend to come from the most abstract ones. The creativity goes hand-in-hand with the open-minded atmosphere. 

It doesn’t stop here. There are plenty of other ways your workspace can be a more inviting place for you and your colleagues. Let it grow and create a culture everyone wants to be a part of.

How to get involved with CMU’s PRSSA chapter

By: Bailey Talaska

The Integrative Public Relations program at Central Michigan University has so much to offer to students in and outside of the classroom. Students can join different RSO’s like the Public Relations Student Society of America and PR Central, which allows them to meet other students within their major, gain hands-on experience, build a portfolio and expand their professional network.

What is PRSSA?

PRSSA is a professional organization for students in media and communication related fields such as public relations, journalism and advertising. PRSSA provides students with resources needed to succeed and lead in the PR industry. 

Committees

Members of PRSSA have the opportunity to join committees to further their skills and build their resume. 

The chapter events committee allows students to be integral in planning chapter socials, fundraisers and the spring banquet. 

The publications committee are the writers of CMU PRSSA’s brand. Members of this committee are able to write for the chapter blog and have the opportunity to be nationally published. 

The professional development committee is in charge of the chapter’s largest events. With planning the annual internship fair and the spring conference, members can enhance their event planning skills and grow their professional network.

What is PR Central?

PRC is the chapter’s student-run firm. Members of the firm work with clients in the community and help them thrive. Some clients this academic year are Ignite Donuts, Big Brothers Big Sisters and the IPR council. Students have the opportunity to work with one client which allows them to build a relationship with the people in their client group as well as the client itself. 

Can I be on the executive board?

Yes, you can apply to be an executive board member for PRSSA and PRC. Both offer great opportunities to gain leadership experience as well as help you get more involved. Both groups offer different positions which means there is more than likely a position that will interest you. Joining the executive board is something that makes your resume stand out. It shows you have the ability to be a leader and take on extra responsibilities.

Joining groups like PR Central and PRSSA allows students to network with not only other students, but faculty members and PR professionals. These groups also allow you to build your portfolio and resume, and are great experiences to discuss in an interview. There is no doubt that a membership and involvement with the PRSSA chapter will professionally and successfully prepare you for your future career.

End of semester advice

By: Lauren Hendrick 

 As the end of the semester approaches, it can be a stressful and overwhelming time for college students. It’s important to take care of yourself during this time. 

 As your classes come to a close, it’s easy to feel burnt out. Feeling burnt out can make it difficult to find motivation to study or complete assignments. End of the semester projects are due, final exams are right around the corner and final grades are heavy on the mind.

 ·     Make a list 

 Take time to make a to-do list so your obligations are on paper or a screen in front of you. A list can make you feel organized and prepared to get things done. As you check off your list, the feeling of accomplishment can push you to finish everything that needs to be done. 

 ·     Give yourself breaks 

 Try to take breaks even if you feel like you are on a time crunch. Take a 10-minute break to walk around, get a snack or talk to a friend. Taking a few minutes to give your mind a break can help you get more quality work done.

 ·     Find a study partner 

 A good way to make studying and  homework a little better is to partner up with a friend. Working on school work with another person can make it feel a little less stressful and overwhelming. Good companies can ensure a better mood and a good accountability partner. 

 ·     Take care of yourself 

 It’s important to dedicate time for relaxation and your mental health. Grades are important, but they are not as important as YOU. Make the best of your last few weeks at CMU with friends and roommates. Remember to stay focused, stay motivated and be healthy. Holiday break is in reach!

Recharge your battery

By: Kasia Naessens

It is getting to the point in the semester where everything hits students all at once. As big projects, final papers and exams are approaching, it’s easy to forget to take care of yourself. Here are a few suggestions to help you destress and relax: 

1. Take a bath

A great way to relax after a long, stressful day is by fixing yourself a warm bath. Sprinkle bath salts or essential oils in, light some candles  and play calm music. This should help clear your mind. 

2. Watch an episode or two of your favorite television show

Lay down in your bed, grab some popcorn, cuddle up in some warm blankets and take your mind off of your life for a little bit. 

3. Put on a facemask 

Your skin is another important part of your body and you need to treat it right. Let your skin relax while you do.

4. Practice yoga 

Whether yoga is for you or not, try it. Light some candles, shut off the lights, listen to calming music and turn on a YouTube yoga video. This allows yourself to focus on you. 

5. Exercise

If you enjoy physical activity, do it. Let your body do something other than sit and walk. Getting a good workout in helps many people get their minds off other burdens. 

6. Spend time with friends and family

Don’t forget about the people who care about you. Spend time with them, whether you go out or stay in. Take a mental break from your workload and hang out with others. 

Make sure you take breaks between school and work to recharge your battery. Your emotional, mental and physical health are equally important. Always listen to your body, get the rest you need and take time to focus on you.  

How to live your best life during exam season

By: Julia Amting

The cold weather is upon us and the end of the semester is near. CMU students are shuffling around campus in winter gear with full backpacks and busy schedules. Mid-November is confronting us with all that still needs to be done, all the projects to finish and all the information we have to remember. 

Exam season tends to be a source of anxiety, but fear not. Here are some tips to prepare you to ace your exams and thrive while doing it.

Start early 

Most stress about exams comes when you’re in a time crunch. Being aware of deadlines and how much preparation you need for each class will limit surprises later on. I know it might feel unnecessary when it seems like there’s a significant amount of time left - trust me, I understand. However, this time of year commitments tend to pile up. Getting ahead of the game instead of running to keep up helps with mental health, your confidence and your grades.

Organize your space

Everyone studies differently, so pick a space that works well for you Some people like the silence of the library and others enjoy the white noise of coffee shops. Sometimes a space at home or in your dorm is best as well. Keep that space organized by throwing away old papers and having a place for everything. 

Wherever you choose to work, it’s important to understand how your space affects you. Cluttered spaces are proven to cause stress and negatively affect mental health. When your space feels out of control, it is more difficult to stay focused on a task. Open and organized spaces radiate peace and safety in an environment where you are required to problem solve and think creatively - a practice worth carrying into a home and office of a busy professional. 

Make manageable goals

The mountain of tasks leading up to exam week can seem insurmountable. Facing the music is the best way to handle it. Take time to look at the tasks you need to complete and create doable daily goals. If it’s a big project, take a step each day. Write these goals down and cross them off when they’re done. This way you have a daily sense of achievement instead of feeling discouraged at what’s yet to be done. 

Find support

If there is a subject you are struggling with, studying with others can help. It can give you a group of peers to commiserate with and provide a resource for information you might not understand. Additionally, collaboration is a huge part of any PR career. Learning with others and observing how they work can help you with your professional development. 

Teach your material

Teaching a concept or a process to your roommate or a friend can help you remember it better yourself.  Speaking ideas aloud repeatedly helps them cement in your mind in your own words. This method brings to light the aspects that might be challenging to understand and shows you where to focus your studying. 

Take care of yourself

Take breaks, even if it feels unproductive. It can be easy to put your health on the backburner when there seems to be more pressing work to be done. However, recharging will help with your mood as well as your memory. Drink plenty of water, and practice positivity.  When you’re overwhelmed it’s easy to focus on everything that still needs to be done instead of what you’ve already accomplished. It’s important to use self-care as a choice and not a method of procrastination.

These tips will set you up for success as you approach exam week, and help you to thrive and not simply survive. 

Apple’s response, or lack thereof, to discrimination allegations

By: Rachel Bednarz

Earlier this year Apple launched its credit card, Apple Card, in partnership with Goldman Sachs and Mastercard. The card application was made available to all United States residents on Aug. 6, 2019, and just three months later is being investigated for discrimination. 

The case started after a tweet from software engineer David Hansson went viral. Thursday, Nov. 7 Hansson tweeted that both he and his wife completed the credit application with the same tax and bank account information, but he was offered 20 times more credit than his wife.

Hansson’s thread went on to explain he reached out to Apple support and was told the algorithm could not be biased, however; Hansson’s wife was granted more credit opportunity after the situation was brought to Apple’s attention.

Immediately after Hansson’s tweet, other users commented saying they had the same experience. Apple’s twitter accounts did not have any public interaction with users who responded to Hansson’s tweet.

On Saturday, Nov. 9 the New York Department of Financial Services reported they would be launching an investigation against the card and released a statement stating, “any algorithm that intentionally or not results in discriminatory treatment of women or any other protected class violates New York law.”

On Monday, Nov. 11, four days after Hasson’s popular tweet was posted, Goldman Sachs released a statement on Twitter stating, “We have not and never will make decisions based on factors like gender.” The post continued, “We do not know your gender or marital status during the Apple Card application process.”

Also on Nov. 11, Hansson’s wife Jamie Hansson took to the internet with a blog post explaining her stance on the situation. Jamie Hansson explains she values privacy and transparency above all else, which is why she chose the Apple Card to begin with. She acknowledges Apple’s efforts to increase her credit limit, but states that she feels privileged in this fight because she is a “rich white woman.”

On Tuesday, Nov. 12 The Verge published the article “Apple owns every mistake Goldman Sachs makes with this card.” The article points out that on the Apple Card website the top of the page reads, “Created by Apple, not a bank” yet the Apple support page regarding card policies behind approvals puts all the weight on Goldman Sachs’ shoulders. 

Amid these allegations, Apple has remained silent. All reporters have been redirected to Goldman Sachs representatives in the heat of controversy. Neither Apple or Goldman Sachs have overtly stated that any discrimination has occurred.

Apple’s response to this crisis has been clear, deny deny deny. Is this the right tactic for the situation? Users signed up for a credit card supposedly  “created by Apple” and now they’re being told that it’s actually created by a bank. Apple’s commitment to convenience, being transparent, and protecting privacy are all at risk, and the public is losing its faith in the brand. 

Reverse marketing: An unexpected (but very effective) PR strategy

By: Natalie Batten

In today’s world full of advertisements and PR techniques, how do you stand out when it seems like every company is doing the same thing? Black Friday is coming up, and many businesses and organizations will be trying to sell as many products as possible. It can seem almost impossible to stand out or to make a lasting impression on an audience.

In 2017, Patagonia stood out by doing something very unusual. They ran an advertisement in the New York Times informing people NOT to buy their jackets. Understandably, people were very confused because it seems like the exact opposite of what should be done. Most people didn’t realize that Patagonia was using a strategy called reverse marketing. 

According to Hitesh Bhasin of Marketing91, reverse marketing is defined as “a concept of marketing in which the customer seeks the firm rather than marketers seeking the customer. In fact, this method is similar to reverse psychology wherein we make another person do or say something by telling them the contrary of what is preferred.” 

Typical marketing methods include the service provider working hard to interest clients and sell to them. However, the main goal of reverse marketing is to inspire the client to seek out the service provider. 

Patagonia used this effectively by then capitalizing on the publicity received and publishing a blog on their website. It explains the ad and calls attention to its Common Threads Initiative and overall values, proving Patagonia walks its talk. This helps build trust with customers and aligns with the target market of people who are looking for companies who share common values. 

A small disclaimer: Although this technique has marketing in the title, it actually aligns with a lot of PR principles as it focuses on building relationships and trust with the public. 

Why reverse marketing is effective from a company standpoint:

1. It makes you memorable. This takes customers by surprise because it’s the opposite of what they expect companies to do. This makes you stand out and they essentially will flag you in their mind as something unique. 

2. It builds a long term relationship. Many companies are rather short-sighted, especially on big consumer holidays like Black Friday. They just want to make a sale. However, organizations using reverse positioning are able to build relationships and establish trust. This makes it more likely to gain repeat customers. 

Other Success Stories:

Patagonia is not the only company in recent years to use this strategy. Both Dove and Gillette have also used it successfully with their campaigns Real Beauty and The Best Men Can Be. 

Do you think any company could effectively use reverse marketing or does it take a very specific brand and situation to pay off? 

PR: what to be thankful for

By: Bailey Talaska

With the upcoming holiday season, it’s a good time to step back and think of the things in life you appreciate and are thankful for. Friends, family, and of course the public relations industry. Here are five reasons you should be thankful for PR.

1. Growing industry

Public relations is a growing industry as every company needs PR to help maintain their brand and reputation. For example, as social media is an expanding aspect of PR, there is a greater need for people who specialize in the area.

2. Broad degree

A degree in PR can get you a job in several industries, taking you anywhere you want to go. For instance, you can work at a PR firm where you create branding material for a variety of clients. You can also work in public affairs, for the government or a corporation. 

3. No day is ever the same

A day in the PR world is never the same. Some days you may write press releases or take photos for a client. Other days you may conduct an interview or create promotional material. You never know what might come up, maybe there is a new product release or a crisis that you will have to deal with. Being able to have different tasks and do different things is exciting and keeps the work life interesting. 

4. Work with companies you already love

Many of the companies you already love need people to do PR for them and you could be one of those people. Whether you’re doing social media for a makeup company like Maybelline or for a nonprofit such as United Way, all organizations need some PR.  It’s great to be able to do work for a company you are already passionate about and it makes doing the work a lot easier. The possibilities are endless as all the companies you love and support need a PR person and it could be you.

5. Creative industry

The PR industry is full of creativity allowing you to be innovative in different ways. Your creativity can shine through promotional materials such as flyers and brochures, through social media posts or even website design. PR gives you numerous opportunities to express your imagination. 

It’s rewarding to be a PR professional, what are some reasons you’re thankful for PR?

It’s who you know: tips for professional networking

By: Julia Amting

CMU’s Department of Journalism and PRSSA chapter are hosting an internship fair on Nov. 6 in the UC Rotunda. 

You, the reader, may be shooting for an internship this summer. You may be a sophomore who is trying to figure out what internships are all about. You may be a freshman who has never been to a career fair and not even sure if you want to pursue PR. Either way, this article is for you.

Regardless of where you are in your educational career, it’s never too early to start networking and making connections to help you later on. Here are a few reasons why networking is important, and a few methods if the idea is overwhelming. 

Remember the importance of every connection.

No interaction is insignificant. Your professors, classmates and group project members are all not only human beings worth knowing, but potential professional connections that could be a recommendation or a resource when looking for an internship or career opportunities. As a general rule, remember to never treat any body as if they are insignificant, even if you are older or have more experience. 

Use every networking opportunity you have. Speak to your professors after class, take a minute to thank a guest speaker or hand out your business card at an event. You never know what opportunities could come from it.

Have the conversation. 

It can be scary to approach people, especially at career and networking events. Have planned in advance what you’re going to say. Figure out your networking style and how you connect best with people. If fairs aren’t your scene, consider reaching out to professionals via LinkedIn or setting up one-on-one meetings over coffee. 

Be authentic.

Be honest about what you’ve achieved and who you are. One of the easiest ways to destroy credibility is to stretch the truth simply to sound impressive. Be yourself and don’t try to be someone you are not. Dress for success, know how to carry yourself well and be able to talk about your experience or the experience you hope to gain. 

Connect across industries and majors.

Even if the person you are talking to is not a PR professional, this is something almost every organization needs. In a competitive field like public relations, every connection can be helpful. 

Networking doesn’t have to be intimidating. Remember to be yourself. 

Use these tips and get ready to network at the internship fair on Nov. 6 from 10 a.m.-3 p.m.

Professional attire: dress for success

By: Kasia Naessens

How you dress for professional events like interviews and job fairs can make or break your opportunity to be selected for a desired position. The internship fair is approaching quickly, so let’s talk about appropriate attire. 

Females: 

1. Blouses

Blouses can come in a variety of colors and styles. Express yourself through your shirt choices, but make sure it is appropriate. Avoid low-cut and cropped shirts, and thin straps. 

2. Blazers

Typically, professionals wear neutral colors: navy blue, black, white, brown and gray. Wear a blazer over your blouse to appear more professional. Employers will be impressed.  

3. Suit pants or skirts

Both suit pants and skirts are acceptable in the professional setting. When shopping for skirts, make sure they are about knee length or longer.

4. Dresses

There are plenty of business professional dresses at many stores. When selecting a dress, stay away from those with elaborate patterns and colors. It is okay if they contain little dabbles here and there, but do not get too bright of a dress. It is also important to ensure the dress is not low-cut or too short. 

5. Shoes

Stay away from open-toes shoes. Neutral colors are usually the best option: black, nude and brown. Your shoes can be flat or contain a heel. Avoid stiletto heels. 

Males: 

1. Suits

A suit contains a coat and a pair of pants. Avoid crazy colors and stick with neutral tones. Be sure to see a tailor so your suit fits perfectly. A suit that is too big or too small may appear less professional to employers.

2. Dress Shirts

Dress shirts are an opportunity to express yourself. It is okay to add a little pop of color in with the suit, but avoid anything too vibrant and stick with light colors. White shirts are always a good choice if you’re unsure. 

3. Undershirt

Make sure you purchase a white, plain t-shirt to wear underneath your dress shirt. Many dress shirts are see-through, and potential employers do not want to see your six-pack. 

4. Ties

Even if you need to buy a clip-on tie, get one. The tie is like the cherry on top of an ice cream sundae. You can get fun and festive with the ties, but for interviews and job fairs, be sure to stick with a solid neutral color. 

5. Shoes

Forest Gump says, “...you can tell a lot about a person by their shoes...” and this is very true. Make sure you have a nice pair of dress shoes, usually black or brown. Polish them and avoid scuff marks so you look your best.

There are plenty of places in Mt. Pleasant that offer professional clothing. First Impressions, located in the UC, is a great resource or if you do not want to break the bank, go thrift shopping. Often times, places like Goodwill and Salvation Army will have dress pants, skirts, blouses, dress shirts and shoes. 

After you have the correct attire, head over to the internship fair on Nov. 6 from 10 a.m.-3 p.m. in the UC Rotunda to network with various companies and show what you have to offer.

How to craft the perfect elevator pitch

By: Lauren Hendrick

Elevator pitches are very important when trying to land an interview or a job. An elevator pitch is an introduction of who you are and the skills you acquire. It should be a short persuasive speech showing the best professional parts of yourself.

What not to include 

Make sure you do not ramble on about yourself. Keep it short and sweet so they do not lose interest. The person you are talking to is most likely a very busy person, so respect their time.

Don’t include every little detail about your past jobs, or about the education you have received. Wrap up your experiences at these places in a sentence or two.

Try not to make your nerves obvious. This means don’t twirl and play with your hair, tap your foot or pull on your clothing. Stand tall and hold your head high with confidence you are right for whatever opportunity you are pursuing. 

What to include 

Think about an elevator ride. It’s usually never over a minute long, so make sure your pitch matches that time frame. 

An elevator pitch should start with an introduction of who you are, what you’ve done and what you want to do. Give a summary of your education, background and work experience. Also, include any strengths and skills you have. 

You should then start to explain what you want, whether it’s an interview, internship or job opportunity. Explain why you would like to work for their company. 

Finish with giving them your resume and business card, and thank them for listening to you.

And the most important thing, remember to be yourself! 

Now take advantage of these tips to create your own elevator pitch to use at the internship fair on Nov. 6.

Internship fair: what to bring

By: Rachel Bednarz

CMU PRSSA’s internship fair is Nov. 6 from 10 a.m. to 3 p.m. in the UC Rotunda and students often find themselves wondering, “what exactly do I need to bring?” Being prepared will make you feel more confident and ready to tackle the fair. Here are five things you should bring to the internship fair.

1. A positive attitude

Companies coming to internship fair are interested in your experience and work, but above all they want to see you are eager and ready to learn. If you don’t have a portfolio or a premium resume yet, a positive attitude can make a huge difference on how you are remembered in their eyes. Remember to show up, smile and don’t get discouraged if this is one of your first professional events.

2. Your student ID

You’ll need your student ID for check-in so make sure to bring it with you.

3. Business cards

Business cards are a good way to leave your mark on a company by showcasing a little bit of design ability. Don’t clutter your card with details. The only necessary information is your name, your school and your phone number. From there, companies can get back in touch with you or find you on LinkedIn to get more information.

4. Your resume

Leaving a resume with someone lets them know you are interested in hearing from them in the future and you’d like to be considered when hiring time comes. Your resume should be clear and concise with information that is pertinent to the field. Including information like prior work, volunteer and leadership experience is a good place to start when putting together your resume.

5. Your portfolio

A portfolio of writing and/or design pieces can showcase your skills and make you stand out. When putting together your portfolio include a letter of confidentiality, professional references and your best pieces of writing or design work. Use page protectors and dividers so you can search through it with ease.

Bringing these five things to the internship fair will make you stand out as prepared and professional when talking with prospective employers.

Seven benefits of attending an internship fair (even if you’re not looking for an internship right now)

By: Natalie Batten

CMU’s PRSSA chapter is busy preparing for the annual internship fair. There are more than 20 companies from all over Michigan coming to network with our students. For some of you, attending the internship fair may be a no brainer, but for others who might need a little more convincing, here are seven benefits of attending the internship fair, even if you’re not looking for an internship right now. 

1) The opportunity to get a job or an internship

This is an obvious benefit but still worth mentioning. All of the work we put in throughout our time in college is to graduate and get a job. An important step along the path is getting internships. At CMU, IPR students need an internship to graduate. Applying for jobs and internships is a lot of work and stressful because it can be difficult to get in contact with companies or know who to talk to. At the internship fair companies are coming to you and they’re attending because they are interested in hiring CMU students for a job or internship. This is one of the best and easiest opportunities you have.

2) The opportunity to network

With companies, agencies and even a baseball team attending, there will be plenty of different professionals to talk with. They are genuinely interested in getting to know you and by introducing yourself and making conversation, you will start to make a name for yourself. Even if you aren’t looking for an internship this year, attending the fair and connecting with companies will make professionals more likely to remember you in the future. They will appreciate your dedication to their company and building a relationship with them. 

3) You will gain confidence

For most people, the thought of putting yourself out there to established professionals and successful companies is a mix of excitement and nerves. Being able to network and engage in professional conversations are important skills that we will use often in our future careers. The internship fair is a great opportunity to start practicing these skills. Even if it feels uncomfortable at first, you will gain confidence the more you do it, so take advantage of these opportunities to practice. The companies attending hope for you to put your best foot forward, but they also understand we are students who are eager to learn and gain experience. They remember what it was like to be in our shoes and they’re attending the fair because they want to help us.

4) It will be motivating  

In college it can feel like we are putting in a lot of work for a long time without any huge rewards. For some people it can be tough to see the big picture while you’re in the middle of the chaos of assignments, exams and club commitments. The internship fair is a great opportunity to re-ignite your passion for public relations and remind you why you are working so hard in the first place. For at least one day, it will bridge the gap between student life and professional life. It’s a great reminder that all of this hard work will pay off.  

5) It will help you decide what area of PR interests you

As mentioned earlier, there are a variety of companies and agencies attending the internship fair. This is the perfect chance to talk to professionals who do the type of work you are considering for your future. Remember, this gives us the opportunity to ask the professionals questions so take the chance to do so. Also, speak with some companies that aren’t your first choice. You may be surprised at who you end up connecting with and being interested in. If you end up not having any interest in the company then, it’s a great re-affirmation you are looking in the right place after all. 

6) There will be a lot of learning opportunities 

PR professionals attending the fair are eager to share their knowledge with students. They love answering questions, giving advice and even looking over resumes or sharing tools they use in their daily jobs. Although the internship fair is a slightly different setting, you will definitely pick up some tips and tricks. You will also learn a lot about what it is like to be in a professional situation, which will help you to be more successful in the future. 

7) It will give you an opportunity to show off your hard work 

As college students, we are working really hard to make our dreams come true and to land our dream jobs. It can feel like a lot of work, without a lot of recognition. Yes, getting a good grade on an assignment is an encouraging feeling, but sometimes loses impact if no one but your professor ever sees it. This is your chance to get dressed up, put your work together and show off everything you have been learning and creating. Be humble but don’t be afraid to show pride in your work. We put a lot of effort into creating the work that fills our portfolio, and now this is our chance to shine and show it to PR professionals who are genuinely interested in seeing what we’ve been doing.

Overall, the internship fair has something for everyone. It doesn’t matter if you are a senior getting ready to graduate in December or a first semester freshman who isn’t even sure if PR is for you. This is a chance to make connections, gain experience and celebrate your achievements without a single dime coming out of your pocket. We can’t wait to see you at the internship fair on Nov. 6 from 10 a.m.- 3 p.m. in the UC Rotunda.

Five tips to help you prepare for the internship fair

By: Bailey Talaska

The internship fair is an annual event hosted by CMU’s PRSSA chapter and the department of journalism. Companies from all over Michigan attend, providing students with networking and internship opportunities. Here are five things you should prepare to make it a successful experience. 

1. Update resume

Before the internship fair you should update your resume, portfolio and business cards, so they are ready to go when the day comes. It doesn’t hurt to update your LinkedIn as well.  You’ll want to have numerous copies of your resume and a stack of business cards to hand out to professionals. This will help to leave a tangible impression, advance the initial connection you made and maybe even land you an internship in the future. 

2. Prepare an elevator pitch

An elevator pitch is a short summary of your background and experience to introduce yourself to professionals. You want to include things like your major, your past experiences and what you want to accomplish in the future. Practice what you will say in the mirror or with a friend so when the time comes you will be prepared and less nervous. Your pitch should last no longer than an elevator ride.

3. Look good, feel good

Having an appropriate outfit prepared will make you feel more confident and will leave a great impression on the companies who attend. Professional clothes can be expensive, so if you are in need of some schedule an appointment with First Impressions. Located in the University Center, they provide students with one free professional outfit each semester.

4. Research companies

Before attending the internship fair, dedicate some time to research the companies that will be attending. This will allow you to know what each company is about as well as which companies you may be interested in. Follow @cmuprssa on Facebook, Twitter and Instagram for internship fair updates and for which Michigan companies will be there.

5. Have your thank you notes ready

To make a lasting impression on the companies you speak with it is important to follow up afterward.  You can make it more personal by sending a handwritten thank you note. It not only makes a good impression on the company, but also helps you stand out and helps them remember you. Before the internship fair, buy stamps and some cards so you can send them  out right after the event. 

The 2019 internship fair is on Nov. 6 from 10 a.m. to 3 p.m. in the UC Rotunda. There will be more than 20 companies from around Michigan in the public relations, advertising, communications and marketing industries.  Use these five tips to help you prepare and follow @PR_Central and @CMUPRSSA for more details. 

Five tips for speaking publicly

By: Eva Steepe

1. Don’t memorize

Memorizing what you need to say and then reciting it is not effective or engaging for your audience. It’s important that you are present with your audience even if your presentation isn’t perfect. 

2. Don’t overthink

The audience is here to listen to you, not judge you. If you worry about what the audience is thinking, it may disrupt your speech. Instead focus on what you are talking about rather than what your audience is thinking. You are here to share what you need to share and that’s all that matters.

3. Don’t overcomplicate

Don’t use overly complicated words during a presentation. Often, simpler words are easier to understand, say and communicate what you need to. Professional language is perfectly okay and welcome, but it’s important you don’t cross the line between professional and robotic. You also want to take the audience’s vocabulary into consideration.

4. Don’t worry about messing up

Most audiences generally remember the gist of your presentation and not the specifics. They definitely won’t remember a few errors, so why worry about the possibility of them? As long as you present what you need to share, an error here or there won’t affect your meaning nor will it change your audience’s opinion of you.

5. (Try to) Have fun 

Remember that your time in front of an audience will be over sooner than you think, so focus on the importance of what you’re sharing. You’re communicating something for others that is important but you should also try to enjoy yourself while you’re doing so. 

Presentations are an important part of sharing what you know with others and once you get more comfortable with public speaking, they get easier and easier.

How to handle a crisis

By: Lauren Hendrick

Crisis communication can be interesting to learn about, but intimidating to approach. As PR professionals it is important to understand how to effectively communicate during a crisis.

It is not a matter of “if” a crisis will happen, it’s a matter of “when” a crisis will happen. This is important to understand because as cliché as it sounds, you need to expect the unexpected. 

Take responsibility

When a crisis does occur, the first thing a company/business should do is take responsibility. When a company attempts to cover it up or project blame elsewhere, it only fuels the fire. Responsibility should be taken with a well-established apology and plan to ensure the crisis will not happen again. 

Check social platforms

When a crisis happens, it most likely will go viral on social media. It is important to be prepared for this. Check the company’s social media platforms religiously so that responses are quick. This shows that the company is prepared and cares about the situation. Having quick responses portrays the responsibility and organization of the company. 

Respond effectively

I also learned in one of my PR classes that when a reporter or outside source asks a question, you should never reply with “no comment” because it seems unprofessional and inconsiderate. Having a strong PR team that can assist with responses to social media users and reporters is crucial. Having multiple minds working towards the best way to respond is helpful, and having teammates hold each other accountable to avoid backlashing at angry online users. 

Being prepared for a crisis is pivotal. Before a crisis happens it is necessary to have a strategic  plan including who you to contact, messages to send out and ideas for improvement. 

This short guide on how to handle a crisis is very important for fellow PR students.

Resumes, cover letters, interviews, oh my!

By: Julia Amting

Overwhelming can be an understatement when it comes to looking for internships and figuring out how to get them. 

A wonderful thing about the IPR program at CMU is having access to an integrative education with a broad variety of courses in  journalism, design, marketing and business. As a newbie, it’s easy to feel clueless when it comes to making resumes and cover letters that employers notice. 

Rachel Esterline-Perkins, CMU alumna and communications strategist at Byrum & Fisk Advocacy Communications, attended a PRSSA meeting to share her experience with selecting interns. She shared what to do and what NOT to do when it comes to internships and job searches. 

Missed the meeting? Here are a few of her tangible tips for beginners about resumes, internships and interviews. 

The resume

• Keep it to one page. I know it can be challenging, but if you’re searching for an internship or entry-level position you most likely do not have enough experience for a two-page resume. Use LinkedIn as a holding space for everything you’ve done and only put experience you think the employer would be interested in on your resume. 

• Include your waitress job! It may seem like irrelevant experience, but if you have kept the same job for consecutive years and gleaned some leadership skills, it is something a potential employer will be interested to hear about.

• Tweak your resume for each job or internship. It will be helpful to review the job description and adjust the experience you share. 

Cover letter

• Tell a story to share why you are uniquely interested in a position. As a beginner, it can begin with “You may have noticed I’ve never worked in public relations…” and go on to discuss why you are willing and excited to learn or why you’re passionate about the company’s mission. 

Interview

• Research. Become familiar with the company and their mission statement. It’s okay to call and ask who might be interviewing you, and how you can best prepare. 

• Arrive early and prepared. Be 5-10 minutes early and bring a copy of your resume and portfolio. 

• Have some questions ready. Interviewers typically expect you to have questions for them as well, so it is constructive to have a few prepared. Some examples are:

  • What are some projects I would have the opportunity to work on?

  • What’s the culture like here?

  • What kind of mentorship opportunities could I have?

  • What do you think would be the biggest challenge I would face in this position? 

• Create an “interview leave-behind”. After an interview, create a lasting impression by leaving behind a copy of your resume, writing samples, a social media sample or potentially a sheet that answers some of employer’s frequently asked questions such as: Why should we hire you? One word that describes you? How do you describe yourself?

• Send a thank you note! Always send a written thank you note immediately after an interview. It’ll make you stand out and it usually means a lot to the people interviewing you.  

Now, you are ready to attend the PRSSA internship fair on Nov. 6th from 10 a.m.-3 p.m. in the UC Rotunda and can use these tools when applying for an internship or job. 

You’ve got this. 

Five reasons why every company needs social media presence

By: Natalie Batten

1. Quick responses

Most people are on social media multiple times a day, which has set a precedent for quick responses. We live in a world where people expect to have information at the touch of their finger. The public expects instant feedback from the company, especially in a crisis. Social media is a great tool as it allows companies to present their information to the public in their own words, as soon as they can. Waiting on traditional media outlets to publish or broadcast your statement is minimal.With social media, the company is able to react quickly and on their own terms.

2. Interactions with customers

Social media allows companies to directly interact with customers. One potential problem PR professionals run into is we sometimes are at the mercy of news media as far as when our story gets broadcasted and how it is worded. Social media side steps this problem and gives companies full control. It also allows the ability to see what the public is saying about a brand giving the company unique insights. From a strategic standpoint, it is helpful because it allows you to cater PR directly to a specific target audience, while making the brand seem more relatable and human. This is appealing to potential customers and encourages them to stay engaged with your company. 

3. Content promotion

Billions of people use social media daily, so it is a great way to ensure people are seeing your content. It can help increase brand awareness and make sure potential customers are constantly thinking of your business. Social media is also very helpful for running campaigns to share information about a product or paint your company in the way you desire. 

4. Helps build an audience 

Social media is often very effective at directing traffic to websites, stores and other social media accounts. It’s important to direct your audience to where you want and need them to be. Having a larger online audience often equals more sales and more conversation about your business. It can also be a key number when you are trying to collaborate with other brands and influencers. In addition, social media is a great place for potential customers to discover more about your company. 

5. Helps companies stay up to date 

The world is moving fast, so it is important to stay knowledgeable about trends and hot topics. Be familiar with these and it’ll help your company to stay relevant and informed. Participating in current trends is also a great way to get your company’s name out there. One company who has excelled at this strategy is Wendy’s. They are now known for their funny Twitter comebacks.  

In conclusion, having a social media presence helps companies grow their business and have better interactions with customers. It is important to make sure to use social media in a professional way, but it can be a great tool to help a company seem more human. If you are interested in learning more, go on social media and take some time to notice what companies are doing well and what they could do better.