By: Natalie Batten
1. Quick responses
Most people are on social media multiple times a day, which has set a precedent for quick responses. We live in a world where people expect to have information at the touch of their finger. The public expects instant feedback from the company, especially in a crisis. Social media is a great tool as it allows companies to present their information to the public in their own words, as soon as they can. Waiting on traditional media outlets to publish or broadcast your statement is minimal.With social media, the company is able to react quickly and on their own terms.
2. Interactions with customers
Social media allows companies to directly interact with customers. One potential problem PR professionals run into is we sometimes are at the mercy of news media as far as when our story gets broadcasted and how it is worded. Social media side steps this problem and gives companies full control. It also allows the ability to see what the public is saying about a brand giving the company unique insights. From a strategic standpoint, it is helpful because it allows you to cater PR directly to a specific target audience, while making the brand seem more relatable and human. This is appealing to potential customers and encourages them to stay engaged with your company.
3. Content promotion
Billions of people use social media daily, so it is a great way to ensure people are seeing your content. It can help increase brand awareness and make sure potential customers are constantly thinking of your business. Social media is also very helpful for running campaigns to share information about a product or paint your company in the way you desire.
4. Helps build an audience
Social media is often very effective at directing traffic to websites, stores and other social media accounts. It’s important to direct your audience to where you want and need them to be. Having a larger online audience often equals more sales and more conversation about your business. It can also be a key number when you are trying to collaborate with other brands and influencers. In addition, social media is a great place for potential customers to discover more about your company.
5. Helps companies stay up to date
The world is moving fast, so it is important to stay knowledgeable about trends and hot topics. Be familiar with these and it’ll help your company to stay relevant and informed. Participating in current trends is also a great way to get your company’s name out there. One company who has excelled at this strategy is Wendy’s. They are now known for their funny Twitter comebacks.
In conclusion, having a social media presence helps companies grow their business and have better interactions with customers. It is important to make sure to use social media in a professional way, but it can be a great tool to help a company seem more human. If you are interested in learning more, go on social media and take some time to notice what companies are doing well and what they could do better.