Navigating the Silent Struggle: International Students and Mental Health

By: Megan Mearnic

Second language anxiety 

“Keeping up” with conversations and understanding cultural references has proven to be difficult with international students and can result in second language anxiety. This can lead to many international students choosing not to call on or off-campus offices, including resources that can help improve mental health issues. 

Academic and work stress

Six percent of international students have reported an increase in health issues impacting their academic performance-- and nearly 83 percent of these cases were “mental or psychological.”   

Acculturation differences

Adapting to a new culture can be a daunting process. Adapting to a new society can contribute to mental health struggles of international students. The clash of cultural norms and values may create a sense of displacement, further impacting their well-being. 

Reluctance to seek mental health services

International students often find themselves less motivated to seek services for health related issues, largely due to their unfamiliarity with the local medical system, different cultural norms and the stigma attached to seeking help.

Posted on February 16, 2024 and filed under Culturs Blogs.

Importance of Multiculturalism and Feeling Seen

By: Shirley Olatunji

Imagine a world where we all dance to the same tune and beat, a world where no one stands out, or everyone looks alike, sounds alike, does things the same way, has the same food, has the same language and has no innovation; that is what a world without multiculturalism would be. However, just a slight change in food, language, the establishment of another culture, or a new innovation makes the world more beautiful and filled with unique personalities, people, countries and more. People become excited to move from the usual norm to experience a different life. This establishes the importance of unique people and cultures, making life rich and unique.

As humans, we yearn for recognition, connection and relationships, which define us as whether we are seen or not. This feeling does not make us terrible, but is rather a feeling that becomes natural even as we stand out in the world. Everyone wants their uniqueness out in the world as one of the human needs is self-actualization, where we want to feel and see the extent to which we have grown and how far we have achieved our goals and aspirations. Remember that you are not alone if you feel the urge to be seen.

Many people see the beauty of multiculturalism in festivals, multicultural events, singing and dancing in different languages and cultures, and colorful outfits particular to different cultures. I put it to you that it is a lot more than that. Multiculturalism is not about recognizing that our differences are only showcased or coexisting with those different cultures, but should give meaningful connections, understanding, shared experiences, strength, empowerment and hope for the bright future ahead of us. 

Highlighting the importance of multiculturalism and its value to our society is imperative, especially among students.

Vast culture and global awareness: Multiculturalism brings about a wide range of cultures, clothing, traditions, languages, food and more that allows individuals to learn from one another, thereby expanding their knowledge and understanding. This vast culture helps foster appreciation and valuing of diverse cultures, creating global awareness.

Inclusivity: Multiculturalism promotes creating environments for people with diverse backgrounds to feel accepted and respected. This inclusivity not only benefits individuals but also strengthens communities and institutions.

Building a Supportive Community: Multiculturalism allows individuals to connect with others with similar cultural backgrounds. This connection helps to provide a sense of belonging and support.

Cultural Celebrations: The cultural events and traditions that are celebrated allow one to foster a sense of pride in one's culture during those events and festivals within the community.

Remember that our differences are not weaknesses but strengths that make us unique and stand out. This is the multiculturalism that we should celebrate and experience in our community. Let's embrace a society where we feel seen, heard, respected and valued because multiculturalism defines the beauty of our society.

Let's keep the conversation going! Share your thoughts on the importance of multiculturalism and feeling seen in the comments below.

Posted on February 16, 2024 and filed under Culturs Blogs.

Chinese professor finds balance in the “in-between”

By: Leona Falconer

Chunbo Ren in Yantai, Shandong province in eastern China during sabbatical leave.

More than 15 years ago, Chunbo (Richard) Ren embarked on a journey that would shape his life in ways he could have never imagined. Leaving behind his home in Beijing, China, he set out for the United States with a singular goal in mind: to pursue higher education and earn his Ph.D. Today, he stands as a testament to the power of determination, a respected professor at CMU and, most recently, a Culturs Central ambassador.

Ren's roots trace back to Yantai, China, where he spent his formative years before venturing into the bustling city of Beijing. There, he immersed himself in the world of public relations, honing his skills with Weber Shandwick, a global marketing communications agency. Throughout his time with the firm, Ren worked with many major health care and consumer clients, such as Pfizer, Bayer Healthcare, P&G, L’Oreal and Nestle.

Yet, amidst the hustle and bustle of agency life, Ren nurtured a dream, one that would lead him across continents and oceans. He was intent on furthering his education in the U.S. and earning a Ph.D.

Ren was ultimately accepted at Washington State University to earn his doctorate in health communication. This meant leaving behind Beijing – and everything he had known his entire life – for a brand new start. The journey began with a life-changing flight from Beijing, China to Pullman, Washington.

"I was definitely nervous, but most of all extremely excited to be starting a new chapter," Ren reminisced. "I took pictures of everything on my flight over, and I remember thinking, 'this is the start of my dream.'"

Ren not only had to adjust to a whole new country and culture, but found the most staggering change to be going from a big city to rural farmland. The transition from the sprawling metropolis of Beijing to the rural landscapes of Pullman proved to be a monumental adjustment. 

"It is challenging to leave behind your home country for a brand new lifestyle, especially going from a large city like Beijing to a small town," Ren reflected. "But I was determined to stick it out for my education."

As an international student, Ren is considered a Third Culture Adult, a term used to define individuals who travel extensively or live in global locations after the age of 18. Being a part of this group often presents challenges, especially as these individuals struggle to find a balance between their native culture and the one they are presently living in.

While the initial months were a whirlwind of excitement and discovery, the novelty soon began to wear off and Ren was confronted with the reality of his situation. He was in an unfamiliar environment with an incredibly stressful amount of school work.

The rigorous demands of his doctoral program, along with the nuances of American life, posed mental and emotional challenges. The struggles of being an international student truly began to set in.

Cultural differences, incidents of discrimination and language barriers tested his resolve. Yet, it was during these trials that Ren discovered his resilience and pushed on for his education.

Learning a new culture and lifestyle takes time. Adjusting to American life was a process, and one that Ren embraced wholeheartedly. He discovered a passion for travel, using all of his free time to visit other parts of the U.S. and to learn more about his new home.

Even when others were rude or discriminatory, he refused to let it affect him. During his first Halloween at WSU, he was observing the festivities with a large group of international students, as it was their first-ever Halloween. Unfortunately, they were harassed by a group of domestic students who yelled at them, attacking their Asian heritage.

“Some of my friends were very upset,” Ren said. “But I just remember thinking that I was there for the right reasons, and had just as much of a right to be attending school as the boys who yelled at us. I try not to let those with closed-minded views affect me.”

Ren also dealt with language barriers. It was not only challenging to constantly be internally translating, but trying to understand American slang as well.

"I hardly spoke my first year," Ren admitted. "But as I immersed myself in teaching as part of my Ph.D. work, I found my voice and my passion for education."

Upon completing his doctoral studies, Ren embarked on a new chapter as a professor at Central Michigan University. For over a decade, he has dedicated himself to shaping the minds of future PR professionals, infusing his classes with international perspectives and cultural insights.

As CMU is a rural, predominantly white institution, he works to bring a diverse perspective to its students and the campus community whenever possible.

"As a Chinese professor at CMU, I do my best to bring my culture into the classroom and share it with the students," Ren explained. "I use international case studies and guest speak in classes related to diversity and culture. Before the pandemic, I also coordinated an exchange program between CMU and Yantai University, the school located in my hometown."

Yet, amidst his integration into American academia, Ren remains grounded in his roots. While he acknowledges America as his home, he cherishes the influence of his native culture, recognizing that it will forever shape his identity.

"I tried so hard to know the American culture and act and think like an American," Ren said. "But eventually, I came to terms with the fact that I grew up in a different country and will always have that influence. I think as long as you appreciate and enjoy the culture, trying to make a positive contribution, that is all that matters."

In a world marked by borders and boundaries, Ren continues to bridge cultures and foster human connection.

For international students that relate to Ren’s story and want to see more like it, check out Culturs Magazine.

Posted on February 12, 2024 and filed under Culturs Ambassadors.

How to Start up Your Own Blog

By: Sofia Randazzo


Blog writing is a crucial component to public relations. Whether you’re working for an agency or in-house, you’re bound to write a blog a few times in your career. And what’s better practice than starting a blog of your own? If you have ever wanted to start your own blog page but don’t know where to start, here are a few steps to get you into the blog writing game. 


The first step to creating your own blog is to have confidence. If you have always dreamt about letting your thoughts out on paper then a blog is a great platform to do so. Having that confidence and not caring what other people would think is the first step to starting a blog.


Next, you need to create a site. I used Wordpress for my blog because they have pre-made website themes, but I have also used Wix and Medium which are also great website builders. What you first need to do is develop an overall theme for your blog site. For me, I went for a more girly/pink theme since it best represents my personality. Pick one that best describes the content you’re planning to post along with your personality. 


Then, you come up with your blog name and create a logo. For me, I plan to write about PR news and advice along with fashion trends and insights. I was stuck on creating a name that combines both PR and fashion. I asked Chatgpt, which eventually helped me come up with my name, PRistaChic. I created my logo on Canva, but any creative platform will do the trick. I used Canva because I look at the templates for inspiration, but if you have the creative mind to create one from scratch then go right ahead!


After creating my name and logo I inserted pages, or categories, into my website. This is a great way to organize your pieces into different categories if needed. Since I am writing on multiple different topics, I created categories to keep my work organized and help users better navigate through my website.


Lastly, get to writing! I recommend taking a night to brainstorm a bunch of different blog ideas and place them into your drafts. That way when you are in the mood to write, you have a few ideas already laid out for you so you don’t need much time to think. Don’t be afraid to write, edit and publish. The first time you publish may be scary at first but think of it as an accomplishment and a great starting point into your PR career. 


Posted on February 8, 2024 .

Culturs Key Terms

By: Jolie Chene

The language that Culturs uses to describe its “in-between” community is of utmost importance. In today’s society, assessing someone based on their appearance is not enough. Here are some culturally fluid definitions to understand Culturs and its audience better.


Cross Culture Kid (CCK): A person who has lived, or is living with multiple culture environments, including minorized individuals living within majority cultures. 


Adult Cross-Culture Kid (ACCK): A current adult who grew up as a cross-culture kid.


Missionary Kids: Children of missionaries who traveled to missions domestically or abroad.


Third Culture Kids (TCKs): A person who has spent a significant amount of their development years outside of the parents' culture. First culture is an individual’s passport culture. Second culture is considered the culture that a child has grown up in. Third culture is a result of the person's life experience – the culture that they most belong to. Third culture is often where individuals feel community. 


Third Culture Adult (TCA): Individuals who travel extensively or live in global locations after the age of 18.


Domestic TCK: Children who moved to various regions within the same country while growing up. Having to relearn ways of being, mainly through speech, dress and action.


Refugees: Internationally nomadic group not characterized by a parents occupation. Displaced from their home land, by force or by choice.


Immigrants: People who moved to another country different from their homeland to stay permanently.


Expatriate (Expat): Leaving one's native country to live elsewhere. Sometimes meaning to renounce allegiance to their native country.


Military B.R.A.T.:Children of the military who move with their parents within or outside of their home country. Often experiencing other cultures and the culture of military lifestyle itself.


Non-Military Foreign Service: Children traveling with their parents to different countries in non-military government roles, diplomatic corps, civil services, foreign service, etc.


Diplomat Kids: Childrens whose parents are members of the home country political framework while living on foreign soil. 


Traveler: Those who travel expecting differences among intracultural and intercultural, however not immersing in these cultures for an extended period of time or long enough to integrate the culture as their own.


International Business Kids: Children whose parents work with multinational corporations take them away from their home country.


Borderlands: A citizen of one country that is very close to another. Often the two cultures spread into each other. Creating a separate culture from either home country.


Multiracial: A family that consists of two or more races to which they identify. Within race there are also cultural norms that can greatly differ.


Multiethnic/multicultural: A family that consists of two or more cultures.


To learn about more culturally fluid terms, check out: https://issuu.com/culturs/docs/8859-1542651282/42

Posted on February 7, 2024 and filed under Culturs Blogs.

What Is Culturs?

By: Leona Falconer

Culturs is a global brand with a mission to enhance community and foster human connection of culturally fluid communities. This includes multiethnic, multicultural, mixed race and geographically mobile people.

The Culturs brand is all about those who are culturally “in-between,” focusing on representing “hidden” rather than “visual” diversity. Its target audience is culturally fluid individuals who straddle multiple nationalities, ethnicities, races or cultures.

Community building and human connection are the foundation for Culturs. It aims to be a safe space for those that struggle with their identity. Within Culturs, they can meet and connect with others that come from similar backgrounds and share cultural fluidity.

Culturs brings people together by covering topics ranging from human interest stories, education, travel, pop culture and, of course, culture! These stories are produced through Culturs Magazine, including both print and digital options, as well as CultursTv.

In addition to media, Culturs has an online shop with culturally diverse products, such as dinner party kits, cooking supplies and bath and body products.

One hundred percent of Culturs profits help to support cross-cultural education worldwide. It helps to fund global philanthropic groups, provides free magazines to educators and allows free access for all to the digital magazine.

To learn more about Culturs, visit cultursmag.com.

Posted on February 7, 2024 and filed under Culturs Blogs.

Filling Some Big Shoes

By Emily Meyers

I recently took over the Director of Publications role for our PRSSA chapter. I’m sure those reading this have no idea who I am, so let me introduce myself. 

My name is Emily Meyers. I’m a first-semester senior majoring in public relations with minors in  BCA and communications. I’m from a small town in the very northeast corner of Indiana.  

I joined PRSSA for the first time last semester after wanting to for the past year and a half. I never had the confidence to do it. I’m not sure why I couldn’t work up the nerve earlier, but I’m here now so it all worked out. 

Sofia, the previous holder of this position, is incredible. I’ve often found myself looking up to her since I’ve known her. She has just always seemed so sure of herself. It’s amazing. 

For those of you who haven’t met her, know that she is a great person, and following after her seems like a pretty daunting task. I can’t thank her enough for making this transition so flawless and being there whenever I have questions.  

I’m so excited to take on this position and being able to work with Kyra. I continue to kick myself for not joining PRSSA three semesters ago as I planned. I’m so glad I finally did and I can’t wait for the opportunities this gives me.


Posted on January 25, 2024 .

Working in Athletic Communications

By: Josie Ransley

For the last year and a half, I have been involved in Central Michigan University’s Athletic Communications department. Since the beginning of my sophomore year of undergrad, I have spent my time interning under the creative side of A-Comm.

During my time with CMU Athletics, I have been involved in a multitude of projects. Whether that’s creating graphic packages for gymnastics or running in-game social media for volleyball, there are a lot of different responsibilities I take on within the department. However, on a day-to-day basis I find myself in the office working on graphics.

Going deeper into what I do, I spend a lot of time getting to know teams and their personalities. Understanding the atmosphere of the team helps create content that markets the team to potential incoming athletes. My public relations background aids me in this process by providing me with an understanding of how to communicate effectively on social media. Connecting with the fans/public is an integral part of athletic communications, especially in today’s competitive social media setting. Providing content that reaches specific audiences and knowing what to post on which social media all comes into play at my job.

Within my integrative public relations major, there are many classes that have helped me get to where I am in CMU athletics. My integrated major gave me the tools necessary to find this job and excel within it.

Overall, this job has been an amazing opportunity and taught me many things. The main lesson I have learned from my time in athletics is how vital a communications department is. Without a department focused on communicating and connecting to the public, many schools athletic programs would fall.

Posted on November 8, 2023 .

A Reflection After Attending PRSSA National Conference

By: Katie Haley

On October 13, 2023 myself and four other chapter members traveled to Nashville, Tennessee to attend PRSSA National Conference, ICON. This was my second and last National Conference and it was nothing short of incredible. I approached the weekend with an open mind and eager to expand my knowledge in this industry.

I was truly inspired by the wisdom shared by profound professionals. The conference committee lined up speakers from all different backgrounds. This is what makes conferences such a unique experience. We get to hear from professionals within all the different avenues PR has to offer. We heard from speakers such as Amanda Brooks from ESPN, Gina Laughlin from Delta, and Keisha Monqiue, a music publicist in Nashville just to name a few. Each speaker shared their distinctive stories and passions within their work. We also had the opportunity to network with other PRSSA chapters from across the country. We were able to discuss, share and brainstorm ways we can overcome challenges and continue to grow our chapters.

Walking away from this conference I feel confident in this career I am pursuing and know I am exactly where I need to be. I encourage all PRSSA members to consider attending next year's conference. I know you won’t regret it!

Posted on October 25, 2023 .

Why I Chose Public Relations

By: Emma Grile

One of the most dreaded and common questions I get asked as a college student is, “What are you going to do in the future?”

For about a year my answer was always, “I have no idea.”

Thankfully, I found the Integrative Public Relations program and now have an answer for this question.

When I applied to Central Michigan University, I thought Communication was a great place to start. My entire freshmen year I took communication classes and enjoyed them. However, I felt that there was something missing. I couldn’t quite place a finger on it, but I knew that I needed to keep searching for my major.

This previous summer, I noticed that one of my classes was canceled. I quickly got in touch with my advisor to fix this issue. I asked him if we could add a business class, as I was still exploring my options. He looked directly at the computer camera and asked if I had any interest in public relations. I felt a bit on the spot since I really hadn’t thought about the IPR program at all.

After discussing the program in detail, I had a feeling that I had found my place. So, on Sept. 5, the first day of IPR 101, I was feeling confident as ever. Dr. Ren is one of the most organized professors I have come across at CMU and is also very enthusiastic about the IPR program. I knew after the first few classes I wanted to major in public relations. Shortly after, I joined PRSSA and haven’t looked back.

The IPR program at CMU is one of the best in Michigan. I have noticed that everyone I meet who is an IPR major here at Central, are all very driven and responsible individuals. I was impressed with how professional and welcoming the IPR program felt. Finding a major that made me feel complete has improved my college experience. I look forward to the future of studying IPR and will forever be grateful for my academic advisor.

Posted on October 11, 2023 .

International Marketing in Amsterdam

By: Jolie Chene

This past summer I got the opportunity to study international marketing abroad in Amsterdam, Netherlands.

Through this experience I was able to meet and work with students across the United States with the same interest.

Over this four-week, three-credit course, I met with businesses in Amsterdam who explained to us how they market internationally to other countries outside the Netherlands. We looked at different PR and marketing plans companies use to market outside of their target geographic audience. My class and I helped map out a PR plan for a new geographic audience the company did not already work with and different ways to connect with that country.

We heard from different companies in Amsterdam explain how they communicate and market to other countries such as Spain, England and Germany. We learned that it takes a different approach to sell the same products to different businesses and geographic audiences. This also gave us the opportunity to brainstorm new ideas and other ways to approach marketing in the U.S.

In this course we also looked at big corporate brands such as Nike, Chanel and Apple and studied how their marketing strategies differed between countries. We compared ads from the U.S. and the Netherlands, saw the way companies cater to their different audiences as well as looked at product sales from one country to the next and how each audience accepts products differently.

This opportunity has allowed me to grow my knowledge of marketing, international business, a new lifestyle outside of the U.S. and an overall life-changing experience.

Posted on October 1, 2023 .

I Experienced My First PR Internship, Here's How It Went

By: Sofia Randazzo

This past summer, I got hired as a PR Intern for PARC-Plymouth Arts and Recreation Complex.

PARC is a 501 (c) 3 non-profit located in Plymouth, Michigan. Since its opening in 2015, PARC has been the Plymouth community's go-to place for theater, art, music, dance, culinary, education, fitness and recreation events for all ages provided by over 50 groups. PARC's aim is to lease office, studio and rehearsal space to organizations that offer a wide range of activities.

My biggest project during the summer internship was to help promote the theater inside PARC, the Jack Wilcox Theater. The theater isn’t just used for plays; it is also used for recitals and concerts, and as the theater seats are retractable, the space can also hold meetings, parties, receptions, fairs and more.

I helped market the theater through the use of graphic design, content creation, cover letter creation and contacting local theater groups, dance teams, photographers and private schools to see if they were interested in potentially renting out the theater for their events.

To begin with design and content creation, I created digital flyers to send out via email, a graphic for PARC’s digital billboard, designed the email cover letter as well as produced visually appealing social media posts showing off events that have been happening inside the theater. I also had the job to scan the PARC website and come up with ideas on how to advertise the theater better, as their website is the most popular source for potential customers to visit.

As for contacting companies and organizations, I had to do extensive research to find which organizations are close by, if they already have event space for themselves, if they were the right fit for renting the theater, etc. I created the cover letter on Canva and wrote a brief overview of who PARC is, what the Jack Wilcox Theater is, what it provides and why we think it would be a great fit for them. I sent out about 20 cold emails to organizations of different backgrounds around the city of Plymouth and Canton, and ended up successfully recruiting a theater group to rent the Jack Wilcox Theater as a place to hold their plays.

I learned a lot throughout the three months I spent working as the PR intern for PARC. The most important thing I learned working in PR is that it takes time and consistency to see results. At the end of my internship, I was disappointed I was only able to recruit one organization through my hard work. But I kept reminding myself that big results don’t appear overnight, especially for a nonprofit in a small city. I set up PARC to continue the habits I started for them and guaranteed that if they remain consistent with the cold emails, visually appealing graphics and advertising weekly on social media, new faces will be coming in asking about availability for the theater.

I am super thankful for the opportunity I had with PARC. Being their intern, I strengthened my skills in social media management, graphic design, writing, planning and content creation, all of which will heavily benefit me for my future career in PR.

Posted on September 14, 2023 .

Diversity in PR

By: Cydney Foster

The public relations industry continues to advance its practices. While growth is shown throughout the industry, it still lacks diversity efforts. In a career that represents a multitude of clients, it’s vital that PR organizations improve their efforts toward inclusion.

Lack of Diversity

Despite the recent efforts to improve DEI practices, the PR industry is made up of 70% white professionals. A lack of diversity leads to blind spots when completing tasks. Campaigns that fail to represent desired target audiences can come off as disingenuous. To be a well-rounded organization, it is important that employees represent all backgrounds to provide depth to organizational initiatives.

Diverse Voices in the Workplace

Having a diversified PR workforce allows employees to have different perceptions when working together. A team made up of people who think similarly will inevitably get the work done, but the work will lack multiple viewpoints. Employees from different backgrounds can display their unique abilities as professionals. Having a diverse team will improve clients’ overall satisfaction.

Client Connections

In today’s digital world, PR professionals can work with clients from all over the globe. While this is exciting, it is important that employees communicate interculturally with clients. Whether it is work-related, or deals with traditions and holidays, having a diverse PR team can help connect with clients across diverse backgrounds.

To conclude, companies all over the world are improving their diversity and inclusion efforts. PR being an industry that values connection, it is vital that organizations are open to diversity by promoting a welcoming and comfortable work environment for not only their employees but also their consumers and clients.

Posted on April 27, 2023 .

Upcoming Changes For CMU PRSSA

By: Sofia Randazzo

For the next upcoming school year, PRSSA e-board has collectively decided CMU PRSSA needs a few tweaks within the chapter. As a chapter, PRSSA wants to make it a more welcoming environment for new members with more personal meetings to get to know everyone as a whole.

The Meeting Room

Currently, our meeting room is in a big lecture hall with all seats facing the front of the room. To make things more personal, e-board has decided to have meetings in a smaller classroom with tables and/or desks so all members can be closer to one another. 

For committee meetings, the usual routine is to split up our three committees into different rooms to talk about their specific assignments. E-board has decided that splitting up the committees makes members feel as if they have to choose one committee and stick to it, even if they have multiple interests. For next school year, committee’s will stick together in one room and everyone gets to collaborate together so all members feel like they have a say for each. 

In our current lecture hall, e-board sits in the front row seats all together, while members scatter around in the back. In order to make members feel more included and welcomed, e-board will sit in different spots around the classroom so members do not feel as excluded.

General Members

Starting next year, PRSSA will present a survey for members to take asking what they want to see from PRSSA so e-board can base their meetings off what the members want.

In the beginning of each semester, we will have a more detailed breakdown of PRSSA to freshmen and new members so they aren’t lost or confused on what the chapter is and what the chapter does. 

Some members choose not to come to meetings because they think PRSSA dues are mandatory to be a general member. Next year, PRSSA is to emphasize more that if a member only attends general meetings, no dues are required to be paid; dues are paid only if the member also attends committee meetings.

General Meetings

PRSSA wants to become more personal with their members. In order to make this happen, PRSSA will have less guest speakers, more icebreakers to get the conversation flowing, more workshops and interactive activities. By doing this, members can get to know other members a bit more and feel comfortable during meetings.

There are a few general meetings that members have enjoyed. Next year, PRSSA plans to hold more branding kit nights, pitch-off nights and DEI nights, as those have been the most popular. There will also be the newannual #FireUpIPR Competition. This is a campaign competition that PRSSA hopes to hold once a year, with the very first one slated to take place at the final meeting of this year, April 26! This will be held as an interactive general meeting, with a real-world client to serve as a guest judge for the night. Members can work in teams or individually to compete for prizes and build the most creative campaign!

Posted on April 20, 2023 .

Lessons Learned Leading CMU PRSSA

By: Leona Falconer

Ever since I joined PRSSA as a freshman, I knew I wanted to get more involved and take on a leadership role. For integrative public relations students, and even related majors in the media fields, PRSSA is the best option for gaining hands-on experience and making connections in the industry. I immediately saw that and wanted to become a core part of the organization.

Three years later, I am now wrapping up my first semester as president of CMU PRSSA. Just as I predicted, being a part of PRSSA has had the most significant impact on me since coming to CMU. I have expanded upon my classroom knowledge, planned fundraisers and events, networked with industry professionals and received multiple internship opportunities.

As president, I truly got to learn the intricacies of leadership and how to run an organization. At the surface level, I am responsible for assembling our semester meeting schedule, creating social media calendars, recruiting guest speakers and running our weekly meetings.

While these management skills are important, it is the interpersonal communication that goes on behind the scenes that has been most rewarding. Through my presidency, I have made countless connections with alumni, networked within the PR industry, bonded with my E-board and truly learned how to manage all different types of people. These are skill sets that most candidates don’t have the opportunity to develop during college – another unique advantage of joining PRSSA.

Posted on April 20, 2023 .

A Successful Duck Derby

By: Katie Haley

As this year’s Duck Derby Coordinator, I was pleased with another great year of the Duck Derby. On Tuesday, March 21 hundreds of ducks raced down the lazy river at Soaring Eagle Water Park. Our members launched  the ducks off the start line down the river at 9 p.m. on Tuesday evening. Since February, members have been selling ducks to friends, family and members of the community. We were also able to table at the University Center for two months leading up to the event. The prizes for this year's Duck Derby were:

  • 1st place: $200

  • 2nd place: A two night stay at Soaring Eagle Water Park

  • 3rd place: Apple Airpods

PR Central raised $1,066 from the Duck Derby fundraiser this year. This money goes back to our chapter. We use these funds to help send members to the PRSSA International Conference. This past year, Duck Derby helped send eight members to ICON in Dallas, Texas. We hope to do the same for this year's conference in Nashville!  

This fundraiser would not be possible without the dedication our members have for PRSSA and PR Central and those who support us. PR Central continues to give me meaningful opportunities that propel me in my career. With another successful year of Duck Derby, I hope to see that continue for others in the years to come. 

Thank you again to all those who bought ducks and supported us! We truly appreciate your generosity.

Posted on April 6, 2023 .

Preparing For Post-Grad

By: Riley Kruer

With the semester coming to a close and my time at Central Michigan University coming to an end, life after graduation is a topic that can be equally exciting and anxiety-inducing. It’s awesome to finally ditch the textbooks and dreaded 8 a.m. classes, but trying to figure out what comes next is terrifying.

As graduation day draws nearer, here are some tips to help you transition into post-grad life that I’ve found to be most helpful:

Start networking if you haven’t already. It’s time to spruce up that LinkedIn profile, clean up your resume and start that job search! Seek out networking events, reach out to old employers and make those connections.

Get your student loans in order. Student loans will be perhaps one of the biggest post-grad challenges you will have to overcome. If you have federal loans, log on to the Federal Student Aid website and figure out how you are going to tackle those pesky payments.

Explore new opportunities. Even though you have your degree, that doesn’t mean you’re finished learning! Look for free online courses, find books based on your career prospects and soak up any experience you can.

Take care of yourself. With classes, extracurriculars and the dreaded job search, it’s important to find time for yourself. Try to set aside some time each day for self-care. Remember that this time does not have to be a full-blown spa day; it can be as simple as going for a walk or curling up with a good book. Take time to unwind, you deserve it!

While this transitional period is undoubtedly scary, it’s important to note that you are not alone. There are many people who are in the same boat as you. Confide in your friends and peers, gain as much experience as you can, and most importantly, have fun. Our college lives aren’t done yet!

Posted on March 30, 2023 .

Celebrity Advice

By: Ellie Heron

I currently work for the Home Builders Association of Central Michigan, where we just finished our 55th annual Home Show. With more than 2,000 people in attendance, this is one of the biggest events I’ve ever gotten to work on, and while it was stressful, it was incredibly informative. Not only from working on the show itself, but from getting to talk PR with a celebrity in the Home Show environment.

Every year we bring in an HGTV star to talk about building, design and what it's like to work under a spotlight. This year, I got to meet Mark Bowe from the No. 1 DIY Network show, Barnwood Builders. While it was exciting enough to meet a celebrity, the advice he gave as a man who’s made a career out of his brand was the most interesting to learn.

The first thing Bowe shared with our PR team is that metrics are everything. When hiring social media people, Bowe acknowledges that he’s more than happy to pay out thousands of dollars, but there has to be provable change. Being able to show that the work you’re doing makes an impact is how you’re going to be paid. And this isn’t only for social media, as Bowe explained he has to do the same thing to prove to the network why his show should keep going.

His next piece of advice is to take pride in your brand. In the PR world, your reputation is who you are. If your name is going on something, it should be to the best of your ability. Additionally, don’t let something you did wrong hold you back—own up to mistakes and be willing to correct them. Having the ability to own up to your work when it’s wrong is just as important as getting it right.

Bowe’s final lesson was to not hold yourself back. One thing that he was incredibly open and honest about was the fact that he has ADHD, and it impacts the way that he works. During his presentations on stage, there were multiple times where he would trail off on a story before jumping back and explaining that something he had seen was distracting him. Bowe talked with me about both his issues with ADHD and anxiety, and how these don’t need to be things that limit him, he just needs to be able to acknowledge how they change his work, be honest about it and know how to work around it.

Altogether, being able to learn from a person who has built their career on successfully branding and marketing himself was a very interesting experience. Bowe was down to earth and easy to talk to and contributed to an all-around fantastic Home Show.

Posted on March 23, 2023 .

Passion PR

By: Allison Spens

When you ask a PR student why they study public relations, a common response is because they are passionate about a certain skill used in the industry.  Writing, public speaking and social media are the popular responses. At the end of the day, every PR professional has their own unique passion.

For me – my passion comes from spreading awareness for the arts in creative ways. 

Passions for serving different brands is another reason why practitioners seek a career in PR. Being able to use different communication models to bring attention to a cause or product is a true passion of those within the PR industry. 

Passion is what keeps us going as humans. Incorporating your passions into your career is essential in today’s age. Going into a career in PR and working with what I’m passionate about allows me to have higher motivation to complete my work, and a lower percentage of burnout compared to my colleagues.

Even with my education in the Integrative Public Relations major at Central Michigan University I can pursue a passion while gaining my education. With my minor in music, I am able to further my knowledge and skills in music – and even participated as a member of the Chippewa Marching Band for three years. 

I encourage all PR professionals and students to go into a career and field you are passionate about. The more you care about your work, the better quality your work will be.

Posted on March 2, 2023 .

Advertising vs. PR

By: Kendall Weishaupt

What is the difference between advertising and PR? As an IPR student, I still sometimes ask this question. These fields have some similarities, but there are many differences.

Advertising is paid media. This means companies and brands pay to promote their products and services. TV commercials, internet/social media advertisements and radio advertisements are a few examples of advertising. These messages are paid for by the company or brand, so the image and message are controlled. The purpose of advertising is to sell and promote.

PR is earned media. This means that there is no payment involved in getting the message out. The message a PR professional is sending comes from the brand or company through press releases, press kits, social media and more. The purpose of PR is to get a message out to the public.

The difference between advertising and PR can be summed up in a few words. Paid media vs. earned media.

Posted on February 23, 2023 .