By: Leona Falconer
I truly got to see the power of influence and communication at ICON 2022. I had the incredible opportunity to connect with fellow Public Relations Student Society of America peers and leading industry professionals in Dallas, Texas.
Myself and seven other members traveled to the Gaylord Texan Resort for international conference Nov. 11-15. As the first in-person conference since the COVID-19 pandemic began, it was an exciting opportunity to network and invest in professional development.
This experience taught me valuable lessons in branding, social media marketing, reputation management and accessible communications. We had the chance to hear from major companies like Taco Bell, Frito-Lay, Delta Air Lines and Hilton. There were also countless firms and agencies in attendance, such as Edelman, BCW and Lambert and Co.
I especially appreciated the opportunity to learn more about furthering diversity, equity and inclusion in the PR industry for all communities. We heard a moving speech from Shanita Baraka Akintonde, a Chicago native that has smashed setbacks and blazed a path for black women in the PR industry.
I was particularly touched by a keynote address from Marlee Matlin. Matlin is an actress, author and activist. She was the first deaf performer to win an Academy Award. As she signed her speech, Matlin’s translator helped to orate her life story. She shared her struggles against adversity, and how she broke down barriers and made a name for herself as both an actress and an activist.
I left this conference feeling more assured than ever in my future profession. As a student that entered college in the midst of the COVID-19 pandemic, this was one of the first in-person conferences I’ve had the opportunity to attend. I truly got to see and experience the wonderful PR community surrounding and supporting all of us.
This experience was impactful for both my personal and professional goals. I encourage all PRSSA members to consider attending ICON next year in Nashville – it’s an experience you won’t regret!