By: Bailey Talaska
If you are seeking more information on the PR profession and want to stay updated on what's going on in the industry, there are many options you could listen to or read to learn more. Here are some of my favorites:
Books: Books are a great source for information and advice as there are many that discuss the PR field and the workplace in general.
“Writing Tools: 55 Essentials for Every Writer” By Roy Peter Clark- This text is helpful if you are looking to improve your AP writing skills or is beneficial have as a reference. The book discusses the 50 biggest rules and tools every writer should know. It is informative and helpful for writing while being easy to read and understand.
“They Don’t Teach Corporate in College” by Alexandra Levitt- This book gives advice on how to conduct yourself in a business professional setting and gives tips for dealing with corporate America. It is not just for PR people either. Anyone going into the professional world can benefit from reading this book.
Podcasts: For people who enjoy listening to podcasts, here are a couple that are great to listen to while in the car or while walking around campus.
Inside PR- This podcast is hosted by people who have worked in the industry and have experience in PR. In this podcast they talk about issues going on in the PR world such as online privacy and Facebook abusing their power with user information.
Young PR Pros- This podcast is targeted toward PR students and young professionals. It describes how to make a good impression in the first month of your new job and what career tips you should follow. It is an informative and entertaining podcast for people who want to learn more about PR.
Blogs: Blogs are great writing pieces for students to read. They are a more casual form of writing and provide advice and opinions about the industry.
PRSSA Progressions- PRSSA Progressions is the national PRSSA newsletter with content written by members of the organization. Students have the opportunity to write for Progressions and get nationally published. The newsletter includes blogs pertaining to interview tips, social media predictions, PR case studies and more.
Ragan’s PR Daily- This website offers blogs with a wide range of topics from marketing, social media and crisis. The wide range allows readers to learn about different topics that are all a part of PR.
I hope that with these suggestions you are able to have some new reads or podcasts to listen to that you not only enjoy, but learn from. It is a great way to learn more about what is going on in the PR industry and gives you advice on starting your career.