By Bailey Talaska
The holidays are filled with visiting family and friends. This often leads to questions about what you’re studying in school. Given the diverse nature of public relations, explaining what the profession is can be a daunting task. Here are some helpful tips for handling questions about PR from your loved ones this holiday season.
What is PR?
Public relations is a diverse profession, but a basic definition describes PR as strategic communication that builds a mutually beneficial relationship between an organization and their public. This means connecting with the audience and promoting a company, organization, or product.
What can you do with a degree in that?
A public relations degree can open up different opportunities for communications careers in many areas including:
Nonprofit
Communications agencies
Corporations
Government
Sports and entertainment
Hospitality
Healthcare
Why did you choose public relations?
This will be different for everyone. You might mention the diversity of the degree or the creative nature of the profession. Whatever your reasons are, share them.
What kind of money will you be making?
It depends on where you are working and what branch of PR you are in.
Are you going to have a job after graduation?
The need for PR professionals is expected to grow due to the increased use of the internet and social media. Companies need people who are knowledgeable and can help them promote themselves online. Public relations is a field that is diversifying and growing consistently.
Keep these points in mind for any PR questions you might have thrown your way over the holiday weekend and enjoy spending time with your loved ones!